Hello, I’m Vedran.
One head.
Two disciplines.
Freelance digital project management and product ownership. I understand marketing, I know the technology — and I bring the two together so that something usable comes out at the end.
What I do
No detours.
Book directly.
Start immediately.
Engaged as a freelancer, without a lengthy procurement process: as project lead, product owner or scrum master. Remote, hybrid or on site — usually ready to start within days.
Terms of engagement
Grounded in practice.
Twenty years.
Major brands.
BMW and MINI, Hugo Boss, Miles & More, Olympus, Shell, Otto — all agency-side, from concept through to international roll-out.
See the brands
The expertise
Three roles I fill from day one — individually or combined, depending on how the project is set up.
Concretely: relaunches, international roll-outs and CRM platforms from the concept phase through to go-live — agency-side and client-side, with development, creative, legal and procurement around the same table. That experience makes it possible to judge early which requirements drive the effort, and where a project can shed complexity without losing its goal.
one
Concept & digital strategy
Concepts for websites, platforms and CRM — from outline concept through roadmap to functional spec. Campaigns thought through across channels, digital and traditional alike. Plus a realistic read on how scope, schedule and budget interact.
two
Project management & product ownership
Taking over projects and products on an interim basis — traditional or agile, with budget and team responsibility. Most recently several years on the same product, before that team lead for up to twelve people.
three
Bridging marketing and technology
Translating between business, creative and development: briefs development can actually work from — and concepts that can actually be built in the existing system. Always with the project goal and the eventual use in view.
The practical part
Terms of engagement
The essentials up front — so procurement and recruiting do not have to ask.
Availability
On request, short-notice start possible
Working model
Remote, hybrid or on site
Engagement length
From a single project to a multi-year mandate
Location
Hamburg, willing to travel across DACH
Contract type
Freelance, service or work contract
Languages
German, English
Who is behind vee-jay
Good projects happen where the idea and the technology speak the same language. That is exactly where I work.
My foundation: a degree in business information systems and marketing, combined with hands-on technology. On top of that, twenty years in advertising and digital agencies — first traditional communication, then digital. Freelance continuously since 2009, mostly in longer mandates.
One half
Marketing & communication
Campaigns, CRM, channels, budgets — digital and traditional, from TV and radio through print and POS to newsletters. Twenty years working closely with marketing and creative: the processes, approval routes and requirements are familiar ground.
The other half
Technology & systems
A business-informatics foundation including programming — CMS platforms, programming languages and interfaces are familiar territory. Enough depth to take projects from first concept through MVP to the final commit alongside the development team.
And in between
How I work
Traditional or agile, depending on the project and the organisation — certified scrum master where the structure calls for it. Transparent planning, documented decisions and regular alignment, so everyone involved is always working from the same status.
Where I come from
Nine industries, two dozen agencies, one common thread.
Typical projects
Website relaunches and international roll-outs, CRM and newsletter campaigns, platforms for campaign production, digital training academies, online games and specials — plus cross-channel campaigns spanning TVC, radio, print, OOH and POS.
Typical roles
Digital & CRM project lead, product owner, team lead, concept work, account and technical project management — freelance for agencies and companies, most recently several years on the same product.
Brands I have worked with
Consistently agency-side, across industries and channels. A selection.
All projects delivered with or on behalf of agencies. Brand and image rights remain with their respective owners.
Also bookable through Halbnerd UG
Some companies prefer to contract a company, others prefer a freelancer. Either works — the work and the person you talk to stay the same.
Intro call
Tell me about what you have in mind and I will share a first assessment — no obligation, no rush.
Vedran Jurincic · Theodorstieg 3b · 22761 Hamburg, Germany